Karin Zingmark

I am a speaker, author and advisor with a focus on facilitating change to build a culture based on trust and good communication.

Get in touch if you are in need of an inspirational keynote speaker or strategic advice.

I have always been passionate about dialogue and open communications combined with curiosity for all the possibilities that come with tech. During approximately 20 years I worked in various leadership roles within Comms and Marketing in organizations highly affected by change due to digitalization, most recently as CMO Lead at Microsoft in Sweden and before that in various roles in the media industry. During my years at Microsoft, I learned to lead teams in a connected and flexible work environment since Microsoft in Sweden adopted a hybrid work model already in 2012.

Today I am active on several boards, sometimes also in the role of an investor, and I am a certified partner of Duke CE ranked no.1 worldwide on Leadership Development by Financial Times. I also have a certification in the foundations of Neuroleadership from the Neuroleadership Institute. In addition to my role as an author and an advisor, I am a sought-after speaker and moderator, nominated Speaker of the Year by Talarforum 2019 and am appointed one of Sweden’s 100 most popular speakers five years in a row.

What my customers are saying

Johanna Snickars, Chief Communications and Brand Officer Alight

A HUGE thank you Karin for visiting our strategy day and delivering a presentation on leadership, communication and culture that felt tailored. Interactive and engaging content that created rings on the water. My warmest recommendations!

Liv Sandberg, Head of Agency Facebook

We invited Karin to speak at Facebook’s C-Suite initiative, Agency Influencer Series, a forum where we gather our most important and senior agency clients. Karin delivered a key-note on the topic Brave trough trust and guided our clients around this topic in a knowledgeable, insightful, inspiring and powerful way. She also created a forum where our clients felt invited to share and learn from each other. Karin has a unique ability to see things clearly and inspire people around her and she does so with a warmth, empathy and a positive mind-set. It was great to work with Karin, from start to finish, in this for us, very important and prestigious project

Erik Bertman, Vice President of Microsoft Sweden

“Karin reported to me from July 2015 until she chose to leave Microsoft to start her own business in the fall of 2016. In her role as CMO Lead, she was responsible for PR, Sociala Media and Marketing for all our products and services in order to generate business for our sales department and revenue through marketing automation. Karin has successfully changed the way Microsoft in Sweden conducted its marketing. We have gone from a product-centered, campaign-based approach to working with digital always on communication, thereby reaching the target group with engaging content to drive sales and revenue. She has built a strong team that delivers fine results, both in the form of engaging content, innovative ways ro reach the target group and new business. Karins inspires her team to constantly test and evaluate new ways of communicating, measuring success and having fun white at it. Karin is a real pleasure to work with. She has a positive “can do” attitude and she pushes her thesis from idea all the way to delivery. I appreciate the empathy she shows her team while achieving results. I hope to have the opportunity to work with Karin again. “

Jonas Karlen, CEO Viaplay

“Karin is energizing, creative and approaches all challenges with a positive attitude. She is highly customer oriented and innovative. Karin is extrovert and is an excellent relationship builder. I highly recommend Karin.”

Katarina Strömberg, Executive event editor & moderator Webbdagarna, Next, TechWorld Summit, Next Generation Threats och mer.

“Karin Zingmark has full control. On trends, on how communication must look today and on how your company must act to be relevant. She also delivers her sharp message with glowing commitment, great professionalism, high stage presence and lots of laughs.”

Jonas Hagströmer, Investment Manager på Creades

“Karin is a modern and visionary member who helped the company set a long-term strategy, renew the company’s marketing to digital channels only and challenged the management in matters such as organization, digitization and communication in a clear but very humble way. I can I would highly recommend Karin for other board assignments and would be happy to act as a reference!”

Jeanette Fors-Andrée, Crisis Management Advisor – Head of Crisis and Media Management

“With her healthy attitude towards transparency, openness in communication and the importance of the new media landscape, she withstands all challenges with bravour and inspires others to develop their communication skills.”

Former Editor in Chief IDG Internet World

“I have worked with Karin Zingmark on several occasions, when she has been speaking at some of my conferences in Sweden, including Webbdagarna, one of Sweden’s leading conferences for web and digital professionals. Karin’s professionalism and enthusiasm is obvious to all in the room, whatever the size of the audience. Add to that her ability and willingness to share her knowledge and insights in the role as marketer, manager and professional in the digital world, and you have a terrific speaker. She’s a hero.”

Eva Fors, Country Manager Google for work Nordic

“When I was Chief Operating Officer at Microsoft, Karin reported to me during February 2014 – June 2015 as Chief Marketing Officer for Microsoft AB. Karin was the leader of our Communications team including PR, Social, Digital and Marketing Campaigns. She was also part of my management team. Karin is passionate about communications and leadership and she was a key contributor in our Leadership team. Karin is a strong thought leader for digitization and she is a much appreciated external speaker in different forums and events. Karin is very result oriented and manages transformation professionally. She is excellent at building a strong team as well as handling stakeholder management across the organization. I would strongly recommend Karin for leadership roles with focus on communication and digitization.”